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The much-anticipated OMEGA Dubai Desert Classic opened today (9 February) at the Emirates Golf Club, once again bringing world-class golf to Dubai. OMEGA resumes its title sponsorship in 2012, marking its continuous support for the Dubai Desert Classic. “The OMEGA Dubai Desert Classic continues to be a great event for enthusiastic golf fans both locally and across the world,” said Raynald Aeschlimann, Vice President and International Sales Director of OMEGA. He added, “International appeal for the OMEGA Dubai Desert Classic is phenomenal and continues to grow at a rapid pace, making it one of Dubai and the region’s most prestigious golfing events.” This year’s OMEGA Dubai Desert Classic boasts three of the world’s top four players with the confirmation of second-ranked Rory McIlroy. He is joins Lee Westwood and Martin Kaymer, who are ranked third and fourth, respectively. Ahmed Marjan of Morocco and the UAE’s top golfer Ahmed Al Musharrekh are also competing in the strong line-up. OMEGA is one of the most prominent watch brands in the world with a history and tradition of promoting the noble sport of golf.