Azza Fahmy Jewellery unveils El Sett, a capsule collection inspired by the timeless legacy of Umm Kulthum, coinciding with the release of the film El Sett directed by Marwan Hamed and starring Mona Zaki. The house played a key role in the film, creating bespoke jewellery and authentic replicas reflecting the era’s elegance. Drawing on decades of inspiration from Umm Kulthum’s music and lyrics, the collection highlights her iconic presence through handcrafted pieces featuring signature twisted wirework and Arabic calligraphy. Each design honours her enduring cultural influence, artistry, and emotional resonance.