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The 6th in the continuing series of the Swatch Group’s ‘Mini Basel 2008’ is currently under way at a new location—the newly opened Atlantis Hotel on the Palm Jumeirah. The four-day event will run from 11 to 14 October 2008. The convergence of invitation-only business partners of the group in the Middle East, North Africa and India with the presidents and senior managers of the Swatch Group’s prestigious brands has proved to be extremely popular and has grown exponentially since its inception six years ago.
Mini Basel (2008) represents a unique opportunity for the Swatch Group’s management to meet face-to-face with its partners in the region and further develop very successful business relationships. One of the highlights of Mini Basel 2008 is a grand gala dinner for all attendees on 12 October at the Ballroom in the Atlantis Hotel.
Among the brands present at Mini Basel 2008 are Breguet, Blancpain, Glashutte Original, Jaquet Droz, Leon Hatot, Omega, Longines, Rado, Tissot, cK, Balmain, Mido, Hamilton, Certina and Swatch.