More than 440 of the world’s finest classic cars, 1,000 miles of Italy’s most breathtaking roads, two special new chronographs and Chopard on the start line. It can mean only one thing: the 2024 edition of the 1000 Miglia. For the 37th year in succession, Chopard again serve as the official timekeeper and world sponsor of ‘the most beautiful race in the world’, furthering a relationship that is one of the longest in history between a watchmaker and a motoring event. Equally enduring is Chopard co-president Karl-Friedrich Scheufele’s love for the 1000 Miglia, and he takes part – for the 36th time – alongside his dear friend Jacky Ickx driving the Scheufele family’s beloved ‘metallic strawberry’ Mercedes-Benz 300 SL.