TAG Heuer continues to reinforce its retail presence in one of the world’s largest shopping malls in the UAE. Complementing its existing location in the Mall of the Emirates and a robust wholesale network of 18 doors throughout the country, this flagship boutique in the heart of dynamic Dubai offers an unparalleled customer experience and confirms the brand’s confidence in the region for the long term. Centrally located and only a few steps from the iconic Burj Khalifa, the new 107 square-meter space was designed to express the brand’s values of passion for action, mental strength and high performance through a stunning new design concept. The result is a sleek and immersive contemporary interior which evokes a suspended second, in subtle tones of grey, chrome, black, contrasting with touches of the iconic Heuer and TAG Heuer red.