Jacob & Co. Named Fastest Growing Swiss Watch Brand of 2025

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24-Feb-2026

Jacob & Co. was recognized as the fastest growing Swiss watch brand of 2025 in the Ninth Annual Swiss Watcher report by Morgan Stanley and LuxeConsult. Amid an industry contraction and declining Swiss watch exports, Jacob & Co. achieved exceptional results, recording USD 180 million in watch revenues (+14% YoY) and selling 3,975 timepieces (+24% YoY), the strongest growth among the Top 50 brands. Entering its 40th anniversary, the brand now ranks #27 globally by turnover, demonstrating remarkable momentum and standing out in a year marked by market polarization and multi-decade low volumes.

 

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