Hublot’s CEO Jean-Claude Biver has announced the brand’s commitment to supporting Team Alinghi’s extraordinary campaign in the 33rd America’s Cup. The Swiss yacht’s bid to win the America’s Cup in February 2010 against the US BMW Oracle yacht has inspired the Hublot CEO. Hublot has always had close links with the world of yachting, firstly through its name, which means ‘porthole’ in French, through its partnerships with prestigious international sailing clubs. The Swiss people, myself included, have shown no hesitation in displaying their admiration for Team Alinghi, and I am even more proud that we are the first brand to become one of the main sponsors of this incredible adventure, enthused the Hublot CEO.