L’azurde Company for Jewelry (“L’azurde”, “the Group”, “the Company”) has recently announced its financial results for the second quarter of 2021, reporting a continued strong performance during current half year. The Group’s operating revenues for the first half of 2021 amounted to SAR 260 million, generating an operating profit of SAR 48 million, a whopping increase of 225% compared to same period of last year. Net profit for first half of 2021 amounted to SAR 18 million. The Group has also managed to generate a positive cash inflow from operations of SAR 34 million in the first six months of 2021. These positive figures are mainly due to the successful implementation of commercial and strategic transformational initiatives undertaken by the Group in 2020, further building on the remarkable growth it achieved in Q1 2021.