Boucheron opens second boutique in Dubai; launches US e-commerce website

On the occasion of its 150^th anniversary, eminent Parisian jeweller, the House of Boucheron has opened its second 122.0 sq. m. boutique at the prestigious Emirates Towers Boulevard in Dubai, UAE. “The opening of the second Boucheron boutique in Dubai is a testament to the brand’s growth and success in the region,” commented Shireen El Khatib, CEO, Al Tayer Insignia, the brand’s exclusive franchise partners in the UAE.

On a separate note, Boucheron will extend its e-commerce operations, currently only available in Europe, to the United States, as part of its rejuvenated retail strategy. “The web is a wonderful and modern opportunity to customers in the US to access Boucheron’s exquisite offerings,” commented Jean-Christophe Bedos, CEO, Boucheron.