Dubai’s jewellery trade increases during Dubai Shopping Festival 2014

Dubai’s jewellery trade basks in record during Dubai Shopping Festival (DSF) 2014, with volumes on track to be the best ever in five years. By the end of the promotional run on February 2, the 180 retail outlets participating in the campaign sold nearly 7.5 tonnes worth of the metal in various forms. A surge in buying in the four days ahead of the promotional run coming to an end could add a further tonne or two to the overall tally. On January 24 the highest off take where participating jewellery outlets sold approximately 400-kilogram on a single day; During the run, a daily raffle of one-kilogram of gold was conducted, which had been another factor adding to the interest.