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225-year old Asprey, the Ultimate, Authentic British Luxury House with interests in jewellery, watches and fashion accessories among other sectors, has been launched in the UAE, its first in the Middle East, following a tie-up with the local, multi-interest and diversified Al Tayer Group, the sole franchisee for Asprey in the UAE. A reception was held recently to mark the inauguration of the new 150 sq. ft. Asprey store at the newly opened Mall of the Emirates in Dubai.
“Asprey is honoured to be part of the Mall of the Emirates and the Middle East,” said Gianluca Brozzetti, Group CEO, on the occasion of the opening of the store with a private salon that is representative of the flagship store on New Bond Street, London.
Asprey has been a favourite of royalty and celebrities. The company already operates in the USA, Switzerland, Malaysia and Japan.