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The famous and awarded Italian actress Sophia Loren has toured the Middle East promoting the “Sophia Loren Collection”. Loren, along with Giorgio Damiani, Damiani Group VP, and the local Damiani partners, visited Kuwait, Qatar and Dubai to meet local VIPs, personalities and customers at the Damiani Boutiques. In 2010 Damiani has been awarded for the second time at the “Middle East Premier Awards” as the “best fashionable jewellery” for its Isotta bracelet.