fiogf49gjkf0d
IWC Schaffhausen announces Lebanese television presenter, celebrity journalist and producer Raya Abirached as its new Brand Ambassador from the Middle Eastern region. Raya Abirached is one of the most popular faces from the Middle East, well known as host for shows such as Arabs Got Talent and anchorwoman and producer of Scoop with Raya on MBC. Born in Lebanon, Raya began her career as a print and broadcast journalist before moving to the United Kingdom in 1999 where she unexpectedly found herself in the glamorous world of media. Raya has been involved with IWC Schaffhausen for the past four years, covering regularly IWC events in Cannes, Geneva, Zurich and Dubai.