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In anticipation of the ‘Hublot Polo Gold Cup Gstaad’ from 14 to 17 August 2008, Hublot, the premier Swiss watchmaker teamed up with this paramount Club, in Argentina, the land of Polo. The grand announcement was made by Jean-Claude Biver, CEO, Hublot at an impressive ceremony in the Argentinean capital Buenos Aires, which was attended by especially invited, elite media team that included MPParabia, publishers of Arabian Watches & Jewellery (AWJ) Magazine and the weekly AWJ - (B2B) Business Broadcast. The sport is extremely popular in the country and the capital city of Buenos Aires alone for example, is home to over 600 Polo clubs.
As an expression of its seal of approval, Hublot presented The Big Bang Polo Club Gstaad Chronograph sporting the tournament logo. The Big Bang Polo Club Gstaad, a limited series of 250 pieces, is a black ceramic chronograph featuring the Gstaad tournament logo on its dial.
The leading brand also used the opportunity to present the new Brand Ambassador who will wear its colours—29-year old Miguel Novillo Astrada, born into a family associated with the game of Polo for generations privileged to be among the current top five players in the world with a 10-goal handicap. .
The Middle East is one of the finest growing markets for Hublot, where the brand has been growing phenomenally with expected sales of USD $ 35.0 million in 2008. The brand hopes to maintain its sales momentum over the coming years.