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De Beers Diamond Jewellers recently unveiled its unique open concept store at Dubai International Financial Centre (DIFC) with a mix of openness and intimacy intended for the Middle East customer. “De Beers is a perfect fit at DIFC as the brand offers luxury, elegance and finesse that every business and finance leader seeks,” said Guy Leymarie, CEO, De Beers addressing those assembled at the inaugural ceremony.
The new showroom is De Beers third in the UAE and will house the latest collections and showcase the First De Beers Watch Collection including other signature collections such as Talisman, Radiance, Wildflower and Grasslands.