IWC opens its flagship boutique in Paris

Following the opening of its flagship boutique in New York City at the end of April, IWC Schaffhausen is now settling into the luxury and fashion capital of the world. Laid out over two floors, IWC’s first Parisian boutique will open in the heart of the prestigious Rue de la Paix – the perfect address in the world of luxury watchmaking. Located between the notorious Place Vendome and the majestic opera Palais Garnier, the legendary Rue de la Paix is the emblem of French luxury.