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Top 10 / 20 / 25 media spenders in the Middle East Watch & Jewellery Sector by country for 2008
In Part I of the MPParabia Market Report, we provided a comprehensive analysis of advertising spend in 2008 for the watch, jewellery and accessories sectors across the Middle East. Included in this study were Markets Ranking & Media Split, category split by regional markets, split by products, monthly spend analysis, overall media split analysis and cumulative advertising expenditure separately for Watches & Clocks and Jewellery & Accessories categories individually for 2006, 2007 and 2008.
In this current Phase II of the MPParabia Market Report, we examine the top 20 / 25 media spenders in every country of the region. The total expenditure of each brand by region—GCC or the Levant and big spenders by media category—Television, Newspapers, magazines and other top payers are individually listed in this report.
Key considerations:
- Over 250 top, premium, international watch & jewellery brands were surveyed in this extensive report
- Media: Magazines / Newspapers / Television / Outdoor / Radio & Cinema
- Internet advertising has not been included
- All figures are in USD $ 000s
- GCC: Gulf Co-operation Council comprising the Arabian Gulf States of Saudi Arabia, Kuwait, Bahrain, Qatar, Oman and the UAE
- Pan Arab: Mix of Print Media / TV and Radio stations across the Pan Arab world
- Levant: Primarily Lebanon, Jordan and Syria
- For the purpose of this survey, advertising costs have been computed from the respective rate cards of individual publications. Barters, discounts and other considerations have not featured in this study.
- In this series, PARC—Gallup International has examined the media expenditure for specific brands as well as for principals / franchisees / retailers in the watches, jewellery and accessories both collectively and singularly for the Middle East region.
- The media has also been classified into Pan Arab Media which includes cross border TV stations such as MBC, LBC Sat, Future International (Al Mushtaqbal), Al Jazeera (Qatar) and Al Arabiya (UAE) to name a few; trans-national print media (publications with multi-country circulations) & regional radio stations.
The spenders have been arranged (vertically) in descending order of magnitude—highest down to the lowest:
Table I : Top 10 Markets Ranking
All media / 000 USD $ / Ys 2006, 2007 & 2008 & % variance—2008 over 2007
| Rank | Market / Code | Y2006 | Y2007 | Y2008 | (% Variance) |
| (2008 / 2007) |
| 1 | Pan Arab Media (PAN) | 29,800 | 42,966 | 46,278 | (+7.7 %) |
| 2 | United Arab Emirates (UAE) | 31,865 | 31,699 | 37,469 | (+18.33 %) |
| 3 | Saudi Arabia (KSA) | 25,789 | 32,464 | 33,339 | (+2.7 %) |
| 4 | Lebanon (LEB) | 5,789 | 6,331 | 15,832 | (+150.0 %) |
| 5 | Kuwait (KUW) | 9,208 | 13,042 | 12,538 | (-3.86 %) |
| 6 | Qatar (QTR) | 8,575 | 12,730 | 12,357 | (-2.93 %) |
| 7 | Other Markets (OTH) | 10,266 | 13,616 | 15,645 | (+14.9 %) |
| 8 | Total GCC + Pan Arab | 109,900 | 137,947 | 148,078 | (+7.34 %) |
| 9 | Levant Markets (LEV) | 11,401 | 14,901 | 25,380 | (+70.0 %) |
| 10 | Total All Markets* (TAM) | 121,301 | 152,848 | 173,458 | (13.48 %) |
| (*Total All Markets = Total GCC + Pan Arab +Levant Markets) |
Table II : Media Split of Market Spend
Individual Media / 000 USD $ / Y2008
| Rank | Market | Television | Newspapers |
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