MPParabia Market Report: Advertising Spend 2007-Part II

19-Jun-2008

Related Topics

Top 20 media spenders in the Middle East Watch & Jewellery Sector by country for 2007

In Part 1 of the MPParabia Market Report, we provided a comprehensive analysis of the watch, jewellery and accessories sectors by country, region (GCC, Levant & North Africa and the remainder of the Middle East), country ranking, category breakdown, thumbnail profiles and brief commentaries on how individual countries stacked up against each other.

In this current Phase 2 of the MPParabia Market Report, we examine the top 20 media spenders in every country of the region. The total expenditure of each brand quoted below is the cumulative as well as individual spend in each of the separate media categories—Cinema, Magazines, Newspapers, Outdoor, Radio & Television*. They are listed as follows:

*(Internet advertising has not been included)

FOOT NOTES:

Over 250 top, premium, international watch & jewellery brands were surveyed in this extensive report

Media: Magazines / Newspapers / Television / Outdoor / Radio & Cinema

(All figures in USD $ 000s)

Category: Watches / Jewellery / Accessories

Sub-Region: GCC (Key: KSA—Saudi Arabia; UAE—United Arab Emirates; BAH—Bahrain; KUW—Kuwait; QTR—Qatar & OMN—Oman)

North Africa / Levant (Key: EGY—Egypt; JOR—Jordan; LEB—Lebanon; SYR—Syria; PAN—Pan Arab mix of Print Media / TV and Radio stations; ARA—Pan Arasian Media comprising a pre-selected list of ethnic & vernacular publications, television, outdoor and cinema serving the expatriate mainly South Asian community across the Middle East)

The spenders have been arranged (vertically) in descending order of magnitude—highest down to the lowest

TABLE I:

Country

Brand

Cinema

Magazine

Newspaper

Outdoor

Radio

Television

Total Media Level

USD