Chopard and Ahmed Seddiqi & Sons unveils ‘La Strada’ timepiece collection at Dubai Mall

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19-May-2013

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House of Chopard alongside their UAE retailer paid tribute to the legends of 1950’s Italian cinema and unveils ‘La Strada’ timepiece collection at Dubai Mall.La Strada - the extraordinary evocative power of these words single-handedly conveys the birth of a legend, that of filmmaking according to Federico Fellini. Chopard once again testifies to its intimate ties with cinema by celebrating this masterpiece in the history of the silver screen. The complete collection of watches and jewellery inspired by it embody the unique grace and spirit of La Strada. The newly designed supple and cambered curves are a tribute to eternal femininity, echoing the legendary statuesque figures of the 1950s and the distinctly “couture” spirit that defined the era. The pure, geometrical lines of the case evoke the graphic symmetry of a film reel. It smoothly embraces the wrist, while the round and exquisitely crafted mesh bracelet highlights its inimitable femininity. The watches driven by quartz or mechanical movements come in a wide array of variations: white, rose or yellow gold; gem-set or polished, as well as in full-pavé versions. The jewellery line reflects this unmistakable sensuality and offers the same perfectly balanced lines symbolising elegance and femininity. It comprises a range of pendants, rings and earrings, composing a complete line radiating an aura of immemorial majesty.

 

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