Wyler Geneve is the new Official Watch of the Italian National Football Team

Wyler Geneve has signed a new licensing agreement to produce the Official Watch of the Italian National Football Team. To coincide with Italy’s first qualifying matches for the 2010 World Cup, Wyler Geneve has renewed its association with the Italian team through a new licensing agreement to produce this Official Watch. The watch is built around the brand’s unique shock-absorbing case and bears subtle distinguishing features that will appeal to Italian football fans.

“I am immensely proud of this renewed association with the Italian football team which takes us back to the roots of the company after almost 75 years,” said Bruno Grande, Managing Director, Wyler Geneve, on the brand’s association with the Italian Binda Group, of which it is now part of.