Alfardan Jewellery announced that Dana Alfardan has joined the company as vice president. Qatari Jewellery House said in a statement released Under Dana’s leadership, the jewellery house is set to enjoy a bold and new edgy look with inspirational campaigns and offers for women in Qatar, as well as an array of new timepieces of the world’s finest jewellery brands soon coming to Doha”.
Dana is a composer and songwriter owns her own company DNA Sounds. She also always had a keen interest in the luxury fine jewellery industry.
Having spent her college years in Dubai studying International Relations, Dana went to London to pursue her post graduate studies in gemology so she could join the family business and build on the long history of the family’s aspirations and success in fine jewellery.