Swatch group to expand boutique concept in the USA

The Swatch Group announced recently that it is expanding its boutique concept by opening three more of its multi-brand Tourbillion Boutiques, bringing concept’s boutique total to seven in the U.S. market. The new stores will be located on Post Street in San Francisco, North Michigan Avenue in Chicago and in The Mall at Short Hills in New Jersey, to join existing boutiques in Beverly Hills, Calif., Las Vegas, New York and Costa Mesa, Calif. The Tourbillion Boutiques contain a number of different watch and jewelry brands presented via a shop-in-shop concept, with each one having its own dedicated area. The Swatch Group’s Tourbillon Boutiques includes Breguet, Blancpain, Glashütte Original, Jaquet Droz, and Omega.