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On his first visit to the Middle East as CEO & President of Zenith Watches, Jean-Frederic Dufour officially inaugurated the first boutique for the brand in the region in partnership with the Rivoli Retail Group. The new boutique, located at The Dubai Mall, is the third and biggest in the world and carries an extensive range of male and female Zenith watch collections. Also present at the inaugural ceremonies were Ramesh Prabhakar, Managing Partner, Rivoli and Georges Bechara, Regional Brand Manager, Zenith. Zenith is part of the LVMH luxury group.