Get ready for the essential watch event of the Wonder Week. Friendly, dynamic, and inclusive, Time to Watches gathers independent brands with the same mindset. The show proposes a relaxed forum, full of exchanges and informal meetings. Media, retailers, and watch enthusiasts from all over the world are welcome to join at the HEAD – Genève (Haute Ecole d’Art et de Design) to discover exhibiting brands’ marvels. The 2024 poster features Time to Watches bold vision and calls for an ambitious combination between dream and technology, non-conformity and watchmaking tradition, innovation, and emotions. Like on a watch dial, the color range reflects the diversity of all the brands attending the exhibition. For those brands, being there is a key step towards a future made of new opportunities.