LVMH Group has announced the appointment of Béatrice Goasglas as CEO of TAG Heuer, effective May 1, 2026. Since joining TAG Heuer in 2018 as VP Digital & Client Experience, Béatrice has held key leadership roles, including Managing Director of TAG Heuer Asia Pacific and President of TAG Heuer Americas. In her new role, she will continue to advance the Maison’s strategy of innovation and elevation.