Graff announces its new high jewellery campaign GRAFFABULOUS

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06-Jul-2022

An ode to the formidable force of nature and the majesty of natural diamonds and gems, Graff's high jewellery campaign for 2022 is an unrivalled display of high jewellery wonder that expresses the pure fantasy of the most fabulous jewels in the world. Photographed by rising star Carlijn Jacobs, GRAFFABULOUS presents a peerless trove of extraordinary stones, showcased in more than 80 pieces of high jewellery, each one of a kind. All of the precious stones for which the House is renowned appear in the campaign, revealing the full spectrum of rarity at Graff. An unprecedented 3,600 carats of diamonds, emeralds, rubies and sapphires are featured, making this among the greatest gatherings of gems ever seen in a single high jewellery campaign.

 

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