Zenith opens its second Flagship Boutique in the Region

Zenith has opened its second boutique in the region after the Dubai Mall at the iconic Kingdom Center in Riyadh –Saudi Arabia in the presence of Zenith CEO Julien Tornare, and Business Partner Murad Yousuf Behbehani. From the outside, the façade of the boutique immediately catches the eyes and arouses curiosity, with illuminating four-pointed stars inspired by the 1969 Zenith logo beckoning passers-by to step inside. Visitors are welcomed by warm neutral tones juxtaposed against a stretching central blue element from the floor to the ceiling that’s backlit to evoke a starry night sky – a symbolic element central to Zenith’s lore. For those wanting to learn more about Zenith, the “Story Bar” allows a deep dive into the Zenith universe, interacting with objects and discovering the individuals from Zenith’s past and present and their inspirational stories. The Zenith boutique in Kingdom Center will host the entire collection of watches as well as local and regional exclusive editions.