Damiani has opened Casa Damiani Seoul, its flagship store in Korea, located in Cheongdam-dong, Gangnam-gu. The boutique inauguration took place on January 15 with a ribbon-cutting ceremony attended by Guido Damiani, President of the Damiani Group, and Stray Kids’ I.N, the Maison’s global ambassador. Prominent guests included Illit, Jaewook Lee, Nayoung Kim, Ryeowon Jung, and Yeeun Shin, while singer Hwasa performed. The interior combines Calacatta marble, fine leather, and geometric motifs inspired by the Belle Époque collection, blending traditional craftsmanship with contemporary design to reflect Damiani’s distinctive aesthetic and vision.