To celebrate the beginning of a long-term collaboration between the two brands, TAG Heuer and Nintendo have created a limited-edition timepiece featuring Nintendo’s most famous character: the energetic Mushroom Kingdom hero, Mario, who takes over the TAG Heuer Connected. This brand-new digital creation, combining luxury and sport with fun features along the way, encourages the wearer to get out and about and step up their physical activity with Mario, to be rewarded by the pleasure and satisfaction of marking their progress.