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BASELWORLD was held for the last time in 2019. Now it is back in March/April 2022, and it will be very different as revealed during an online press conference by BASELWORLD Managing Director Michel Loris-Melikoff. Instead of focusing on the spectacular appearance of luxury brands in the watch, jewellery and gemstone sector, the new BASELWORLD will primarily be a B2B platform in the mid-range luxury segment. The future concept combines trends in the experience marketing market with the needs of the entire community in the mid- and high-end segment of the watch, jewellery and gemstone industry.
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