Bvlgari, The Magnificent Roman High Jeweler and Icon of Contemporary Italian Art of Living, marks a new chapter in Jordan with the reopening of its boutique in Um Uthaina, Amman. First established in 2009, the boutique now reveals a contemporary renovation that reflects the Maison’s Roman roots through a lighter, more transparent design concept. Materials such as travertine stone and signature Bvlgari motifs pay tribute to the brand’s heritage, with the updated finishes, the Maison introduces a renewed sense of modernity and openness. A striking Serpenti Chandelier by Venini, crafted in Murano glass, takes center stage within the space — a sculptural homage to one of Bvlgari’s most enduring icons.