In 2019, OMEGA opened a new Museum at “La Cité du Temps”, the Swatch Group/OMEGA campus in Biel/Bienne Switzerland. Located in a beautiful light-filled building designed by award-winning architect Shigeru Ban, OMEGA’s stunning new Museum is a space worthy of a brand with extraordinary stories to share. The OMEGA Museum in Biel/Bienne Switzerland was the first museum to be dedicated to a single Swiss watchmaker and has long been the guardian of OMEGA’s history. However, given the length and depth of the brand’s legacy, it was inevitable that a new Museum would eventually be required, as illustrated by this brief snapshot of history.