Panerai’s outstanding new SIHH 2019 collection was showcased during a 4-days regional event on land and sea at the Four Seasons Resort Dubai at the presence of Jean-Marc Pontroué, CEO of Panerai. The brand’s SIHH 2019 novelties were presented to customers, friends of the brand, watch collectors and media. During the course of the event, visitors were encouraged to take part in Immersione themed activities consistent with Panerai’s identity and connection to the sea. Guests enjoyed nautical ventures on and around a luxury yacht, including scuba diving, free diving and sailing as well as appreciating the craftsmanship, artistry and skill of the Panerai watchmakers, flown in for the occasion.