Salon International de la Haute Horlogerie 2018 edition will officially open its doors later on today at the Geneva Palexpo and will run till the 19th instant. According to the organizers, this year’s edition will benefit from more open and connected features.
The first key new feature is that the reception areas that have been redesigned to facilitate access and improve security with the large entrance taking on a theatrical aura in terms of its sheer size and enhancing visitor flows, notably between the accreditations desk and the cloakroom. The News stand has also been revamped to enhance its visibility. Another significant new element is the brand-new “SIHH Live” area at the heart of the Salon. Designed like an actual TV set, it aims not only to provide a communication platform for brands with product presentations, debates and other events, but also to create content that will be available via SIHH communication channels.
The Show hosts now a total of 35 brands of which 12 of them participates for the first time. The participants are: A. Lange & Söhne, Audemars Piguet, Armin Strom, Bovet, Bulgari, Cartier, Chanel, Chopard, Christophe Claret, Chronométrie Ferdinand Berthoud, De Bethune, DeWitt, F.P. Journe, Girard-Perregaux, Greubel Forsey, Grönefeld, Hautlence, Hermès, H. Moser & Cie, HYT, IWC, Jaeger-LeCoultre, Kari Voutilainen, Laurent Ferrier, Louis Vuitton, MB&F, Montblanc, Officine Panerai, Parmigiani Fleurier, Piaget, Ressence, Richard Mille, Roger Dubuis, Romain Gauthier, RJ-Romain Jerome, Speake-Marin, Tag Heuer, Ulysse Nardin, Urwerk, Vacheron Constantin, Van Cleef & Arpels.