For its 30th edition in April 2020 in Geneva, Salon International de la Haute Horlogerie (SIHH) makes the biggest change in its history. With a new format, new name, new dates and new audiences, SIHH becomes Watches & Wonders Geneva: an unprecedented concept, now in association with the City and the Canton of Geneva. From April 25th to 29th, 2020, Watches & Wonders Geneva will bring the entire international watch community together. This will also be the first time the event opens its doors "In the City", by inviting a wider public to venues throughout Geneva.