Watches and Wonders Geneva 2026 will open in 1 day with 65 exhibiting brands, marking the largest watchmaking gathering ever organised in Geneva. The event will reinforce the city’s status as the capital of time and will offer a new experience extending from the salon into the heart of the city. Scheduled from 14 to 20 April 2026, it is expected to welcome nearly 60,000 visitors, 1,700 journalists, and more than 6,000 retailers, with 50,000 overnight stays already reserved. The event will become an emblem of the global watchmaking ecosystem, showcasing new releases, innovations, and exceptional timepieces while reflecting strong industry growth.