For one week, Watches and Wonders Geneva 2025 will bring together the watchmaking industry’s most esteemed names, reinforcing Geneva’s status as the world’s watchmaking capital. BVLGARI joins an already illustrious roster, alongside six independent brands making their debut: Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, Armin Strom, and HYT. This expanded lineup, housed within a specially reconfigured setting, promises an immersive and enriched experience for visitors. The event will unfold in two phases: an exclusive trade gathering followed by a grand public opening. From April 1 to 4, the Salon will welcome retailers, journalists, and industry professionals from across the globe. Then, from April 5 to 7, the general public will have the opportunity to experience the world of fine watchmaking firsthand. Tickets will be available from Tuesday, 11 February at noon.