Gucci announces campaign for the Chinese New Year

For the upcoming Chinese New Year, beginning 25th January 2020, Gucci’s creative Director Alessandro Michele celebrates the Year of the Mouse with a specially designed collection of items that feature Walt Disney’s True Original, Mickey Mouse. This collection sits centre stage in a new campaign shot by photographer and director Harmony Korine and starring Gucci ambassador and actress Ni Ni, actor Earl Cave and designer, stylist and poet Zoë Bleu. The imagery portrays a playful narrative that follows Mickey Mouse as he goes about his day in Disneyland.