Breguet announces official partnership with Frieze

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11-May-2022

Breguet has announced its partnership with Frieze, the global art fair, commencing this year through to 2024. This announcement further reinforces Breguet’s long-standing connection to the arts, echoed by an exciting collaboration with an artist presented at Frieze’s five international art fairs – Frieze London, Frieze Masters, Frieze New York, Frieze Los Angeles and Frieze Seoul. The first being Frieze New York from May 18 to 22, 2022 at The Shed in Manhattan, a gallery space is newly built Hudson Yards. Visitors to the exhibition will have the opportunity to discover the art of Breguet’s craftsman via a demonstration of guillochage, a tool used by the artisans of the manufacture to create the various decorations appearing on the movements of timepieces.

 

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