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As Gucci approaches its 90th anniversary year, the brand announces the launch of its new “Forever Now” worldwide advertising campaign. The new campaign, conceived by Creative Director Frida Giannini - celebrates the traditions that were first established by Guccio Gucci when he founded the House in 1921. The campaign features original black and white photographs of Gucci artisans at work in Via delle Caldaie, Florence, taken by Foto Locchi in 1953.