DGJG’s Dubai Summer Surprise campaign nets USD $ 137.0 million

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04-Sep-2008

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The Dubai Gold & Jewellery Group (DGJG), which ran the ‘Glittering Surprises’ campaign offering the 65-day Dubai Summer Surprise (DSS) shoppers fabulous chances to win gold and jewellery vouchers has reported that the total sales during this period peaked USD $ 137.0 million, according to Tawhid Abdullah, Managing Director, DGJG. The sales were driven by a strong expatriate demand ahead and during the summer vacation period, holiday shopping bonanzas and relatively lower prices of gold.

 

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