Jaeger-LeCoultre welcomes Anya Taylor-Joy as a new Ambassador

Jaeger-LeCoultre has announced Anya Taylor-Joy as a new Ambassador for the Maison, marking her debut with a short video A Call of the Heart, based on a symbolic phone call welcoming her into La Grande Maison. The video was inspired by an historic phone call that was to have a profound impact on the Manufacture LeCoultre. In 1903, Jacques-David LeCoultre made a call to the Parisian watchmaker Edmond Jaeger to accept the latter’s challenge of creating an ultra-thin watch movement – and so began a long and fruitful collaboration that led to the formation of the Jaeger-LeCoultre company. Recognised as one of the most exciting talents of her generation, Anya Taylor-Joy is the living embodiment of modern femininity.