In Autumn 2022, Jaeger-LeCoultre unites the talents of Brand Ambassadors Nicholas Hoult and Anya Taylor-Joy to express The Butterfly Effect in A New Turn, a captivating new video dedicated to the Reverso. This beautifully executed film juxtaposes natural phenomena in their polar opposite forms: a raindrop gathering with billions of others to form a cascading waterfall, and a seed carried on the wind blooming into life from wooded stillness. The metaphor extends to the Reverso itself, the narrative highlighting how a margin of millimetres is essential to the watch’s accuracy. And of course, in the Reverso’s flip, where the nuance of design brings an entirely new spin on this icon of timepieces.