Audemars Piguet celebrated the relocation of its Doha boutique to the Place Vendôme Mall on 14 September. For the occasion, the brand organised an event in partnership with local retailer Ali Bin Ali, inviting guests on an immersive journey through the Royal Oak’s multifaceted world, giving an experiential overview of its 50 years of design and technical innovation. This pop-up installation was held in line with a series of events, which have taken the shape of public immersive sensory experiences, pop-up exhibitions and exclusive dinners, organised by the brand since April 2022 in key cities around the world to celebrate the iconic timepiece’s 50th anniversary.