TAG Heuer Partners with HatemAlakeel to Select the TOBY Face of 2013

TAG Heuer recently announced its partnership with designer HatemAlakeel to support and select the TOBY face of 2013. On 5^th September 2012, TAG Heuer celebrated the search for the new face of TOBY by HatemAlakeel at SAKS Fifth Avenue- Burjuman. After three rounds, the jury composed of well known Dubai personalities announced Mr. Arash Mohammadi as the new TOBY face of 2013. The lucky winner received a TAG Heuer Carrera Chronograph Calibre 16 43mm, one of the brand’s best-selling timepiece in the world from Luc Decroix, General Manager of TAG Heuer Middle East.