TUDOR has recently announced with its local partner, Fifty One East, the unveiling of a brand-new shop-in-shop at Lagoona Mall. Signifying TUDOR’s long-standing relationship with Qatar’s favorite department store which goes back to more than 70 years, the new concept is set to mesmerize the brand’s aficionados with its welcoming ambiance and fascinating collections on display. To establish further the brand’s distinctive image and make it even more easily identifiable, TUDOR has reimagined the architecture and design of its points of sale. The concept at Lagoona Mall extends to more than 24m2 and has been developed to place TUDOR watches as the main focus of attention and express the character and identity of the brand.