Najwa Karam the new face of Mouawad Women’s Watch Line

Mouawad announced 2 days ago that superstar singer Najwa Karam as the face of Mouawad’s La Griffe, the recently launched signature luxury watch collection for women. Najwa will appear in a new print and TV advertising campaign for Mouawad’s La Griffe. The singer will also be seen wearing items from the La Griffe collection at a series of high profile events and appearances during the year. The partnership is the latest in a series of collaborations between the multi-platinum, best-selling recording artist and Mouawad, which has seen Najwa appear in Mouawad jewellery on the red carpet and in TV shows including Arabs Got Talent, as well as in her own music videos.