CVSTOS Genève announces a strategic collaboration with mixed martial arts star Arman Tsarukyan, who joins the brand as a Main Ambassador within its new global sports direction. The partnership reflects CVSTOS’ renewed focus on sport, performance, victory and unconventional personalities defined by discipline, resilience and determination. At its heart is the upcoming ARMAN EDITION, a limited co-creation inspired by performance, precision and victory. Tsarukyan’s speed, control and focus under pressure embody the values represented by CVSTOS’ iconic “V” — Victory, Values, Versus and Velocity. Together, the collaboration celebrates intensity, courage, timing and excellence in high-performance environments.