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With the Opening Ceremony of the Sochi 2014 Olympic Winter Games, OMEGA celebrated the grand opening of its OMEGA Pavilion in the host city’s Olympic Park in the company of Swatch Group CEO Nick Hayek, President of OMEGA Stephen Urquhart, IOC President Thomas Bach and legendary swimmer and IOC member Alexander Popov. The four VIPs made their way around the Pavilion, posing in front of the timekeeping exhibition, taking a ride in the interactive bobsleigh simulator and watching OMEGA’s 3D speed skating video.