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Hublot announces Pelé would be joining the organisation as Hublot’s Brand Ambassador for the 2014 FIFA World Cup Brazil. Pelé - The King of Football - was also presented with the highly prestigious Legend of Football Award, a tribute from the entire international foot balling community in recognition of his extraordinary career and lifetime achievements. Hublot was the Key Sponsor of the evening's event. Pele is the only footballer to have been three-time world champion, in 1958, 1962 and 1970, with the Brazilian team.